How To Write A Mural Proposal

After you have made a final design to present to a business you need to send a mural proposal. I’ll walk you through how to craft a perfect mural proposal with examples. 

This info was really hard for me to find, especially for free. I hope this helps anyone who needs to write a mural proposal. 

A mural proposal should include the following sections:

SUBJECT MATTER/DESIGN

MURAL PROCESS AND TIMELINE

EQUIPMENT AND MATERIALS 

MURAL SITE

CHANGES AND REPAIRS 

MURAL COST

PAYMENTS

ARTIST DISCRETION

RIGHTS

FINAL THOUGHTS

You can include the design and the design mockup on their wall in this document or separately in its own document. Whatever makes sense for you.

SUBJECT MATTER/DESIGN 

Here is where you will talk about the design and how you think it would fit their business. Use convincing, positive language. 

EX

  • “The concept I have created is bright, eye-catching, and interesting. The art reflects most of the ideas requested by —–. I would like for this mural to pique interest in viewers as to what ——- is all about; Unique fun, immersive challenges, and of course, many, many doors. The colorful concept will make viewers curious about what your business holds. I think that people would love to take photos in front of the wall which could create an ongoing advertisement for ——–.”

MURAL PROCESS AND TIMELINE 

Give them an estimate about how long you think the mural could take. It really varies from project to project. To try and give you a scale, this mural took me about 45-50 hours. The design is 12ft by 8.5 feet. It was a mix of spray paint and acrylic. Visit my instagram @aimhover to see a timelapse of the whole mural. 

EX

  • “I estimate the project will take 30 days over a month and a half to two months. It’s definitely possible that I could get it done sooner but it really depends on how much time I can get from my art assistants and the outdoor conditions while I’m painting the mural.”

EQUIPMENT AND MATERIALS 

Here you want to write about the equipment and materials you will be using. 

EX 

  • “I will be using the highest quality materials to create a long lasting, quality mural. Materials I may use are exterior house paint, acrylic paint, spray paint, pencil, ink, brushes, rollers, painters tape, drop cloths, ladders and scaffolding. See attached spreadsheet for cost breakdown.”

I like to include material cost breakdown in a separate excel document. 

MURAL SITE 

Here is where you will write about specifics regarding the mural site if necessary. 

Think about what may need to be done before you can start painting. I would recommend having the business get the wall primed and the surrounding area ready. The info here will really vary project to project but I included an example of something I have written. 

EX 

  • “Before I start, I will need the wall power washed, prepped, skim coated, and primed white (opaque enough till graffiti is fully covered) by a company or individual. The skim coating will smooth out the wall and make it a better surface to paint a detailed mural on. Also, if the wall is smooth it will require less paint. I will also need the yard in front to be cleared and trimmed down so that I have easy access to the space in front of the mural. The tree on the fence line will also need to be trimmed in order for me to reach the end of the wall that reaches the parking lot. Garbage and anything hazardous in front of the site will need to be cleared.”

CHANGES AND REPAIRS 

Here you will mention what you would charge if the business had last minute changes or repairs to the design after project approval/contract signing. Think about what you would feel comfortable with charging. Do your research.

EX

  • “Any major changes or repairs requested will result in an additional fee of $30 per hour and $20 per hour for an assistant (if needed) to create the changes or repair, not including gas, paint and travel time.”

MURAL COST

Here I usually just write “See attached spreadsheet.“ I like to have a cost breakdown separately from the proposal doc.

PAYMENTS

Think about what would make sense for you. You don’t need to charge for gas. I included that because this specific project was about an hour away. 

EX

  • “Supply/material cost, gas cost, and ½ of labor cost is due upon signing the contract. ½ of the labor cost is due on the day of mural completion.”

ARTIST DISCRETION 

Here you can mention how the design is just representational. 

EX 

  • “The designs, colors, and samples are merely representational of the finished project. The work will be as close as possible to the moc up.” 

RIGHTS

Make sure you mention who gets to have the rights to the artwork. 

EX 

  • “I reserve all rights of reproduction and all intellectual property rights for my projects. My designs may not be used without my permission.”

FINAL THOUGHTS

Mention that you would love the opportunity to create something for their business. Get creative here. What do you want to say?

Helpful Tips:

  • Title the document with the businesses name then Mural Proposal.
  • At the top of the document include a nice picture of the site, just the blank wall. Add the address under it.
  • Either include the design and the design mockups somewhere in this document or in a separate one. 
  • Date the Mural Proposal somewhere.
  • Spend time making it look nice. That will go a long way.
  • Be professional. 

You can do this!!! I believe in you!

Next Steps

Along with the mural proposal you will want to make cost spreadsheets. Stay tuned for a post about this. If they approve the project, you will need to draw up a contract that specifies some things in the mural proposal and anything else that is relevant. The business may want modifications and that is normal. Make sure the business knows how many modifications you will make when you first discuss the mural project if possible. 

Comment below if you have any questions. I would love to be of help. 

One response to “How To Write A Mural Proposal”

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