How To Design A Mural For A Business

Helpful steps + tips for designing a mural for a business.

(Mural design I made for a business)
  1. Find an opportunity to design a mural

REACH OUT

To find mural opportunities, you have to let people know that you exist and are looking for opportunities. 

You can:

  • Post adds in your city or your nearest big city. Bigger cities tend to have more art opportunities. Use craigslist, fliers, and social media to let people know you are searching for an opportunity to do art. 
  • Talk to local businesses about what it is you do and what you want to accomplish. If you really want to create a mural, look in your town for viable walls and talk tobusinesses about painting on their wall. 
  • Talk to strangers about your goal. You never know what opportunities may come by talking about your goals. People are connected. People can help connect you to the right people. 
  • Get in touch with your local art resources. Find your local art resource and tell them about your goals. The purpose about reaching out is to find the right connections to complete your goal.

ACTIVELY MANIFEST 

Manifest! Manifest! Manifest!

  • Actively manifesting an opportunity is the biggest tip I could give you. You won’t be able to achieve anything without manifesting it. 
  • Try doing manifestation meditations. Envision opportunities coming to you every day. 
  • Opportunities are out there. Allow them to come to you. Be proactive in your pursuits and believe your goals are possible. Because, well, they are!!! You are an ART BEAST and YOU CAN DO THIS!

To learn more about how to find an opportunity check out my post “How To Find Art Opportunities”

2. Talk to the business about what they want

Have a meeting with the business. Ask many questions.

Questions you may consider asking the person are:

  • What they love about their place and what they are doing? Why this business? 
  • What do they have in mind?
  • What do they want to make sure is included?
  • What do they want people to feel when they see the mural?
  • Specific color schemes?
  • Do they have a specific budget?
  • Get creative here, do your research on questions to ask as designers. There’s a plethora of info on it on the internet. 

To learn more about talking to a business about what they want check out my post “How To Prepare For Your First Mural Meeting”

3. Brainstorm

  • Take some time to think about everything the business wants.
  • Look over your notes.
  • Meditate on it.
  • Go for a walk. 
  • Do something to clear your head. Let ideas come naturally.

4. Sketch

  • Make tons of sketches. Go crazy with it. Make as many options as you can for yourself.
  • I would recommend making three really good thumbnail sketches in pencil and sending those to the business to let them get a feel of where you are at. Remind them how many modifications you will do after that. Or don’t, your call. 
  • I like to make some in color if it feels natural.
  • It’s good to have a contract before the sketch process outlining what exactly you will give them during the design process. Sketches, images in color, it really depends on your personal preference. I would recommend having a contract before you start and giving them some sketches to start out with. 
  • Design something you actually think you could make a mural out of. The more detailed it is, the more challenging it will be to paint and the longer it will take.

5. Present your best 3 sketches

  • Present your top 3 sketches you have made w/ a nice email or document attached. 

6. Modification rounds

The business or person will likely request modifications. Do your modification rounds until the client is satisfied with the design or until your modification rounds are used up.

7. Make the design in color

  • I would recommend doing this traditionally and then digitally.
  • Do whatever you think would suit you best.

8. Send a color version/s to the business

  • They may have modification requests after.
  • Sometimes, it is good to send a few color options. No more than 3.
  • You can also present the color versions in your proposal doc instead of just showing them separately.

9. Finalize the design with the business

  • Finalize the design with the business. This step can also be after you send a mural proposal doc. Your call.

After you finalize the design you will need to:

  • Create a mural proposal doc, check out my post “How To Write A Mural Proposal”
  • Create an expense sheet (post about this coming soon)
  • Present the proposal and expense sheet in a nice email
  • Make a contract – only if the business approves your proposal (post with example contract coming soon)

This post is just a guideline, every project is different and could require different steps. How you design and go about the process is really personal. This is just an example to get you started and thinking. Hope this helps any aspiring muralists get started! 

Comment below if you have any questions.

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